I love a brand with personality (especially if it doesn’t take itself too seriously-hello have you seen the hedgehog wearing a bowler hat and a monocle on this site!?)…It could be in the tone of voice, or illustrations or a whole number of other ways. So when I spotted this Crunchy Grocer concept last year, I thought ‘that’s how it’s done’. It’s professional, but still full of life, whether it’s in the type (which was drawn onto construction paper and cutout…or in the nibbles taken out of edible and non-edible objects…the name or just the whimsy in the typography. I. Love. It.
It’s all been done for a new concept natural food store, which hasn’t appeared to have opened YET, but will hopefully open soon in Colorado in an old school building. It’s a fabulous concept, which you can read more about here and grab yourself a crunchy grocer sticker by signing up for their newsletter here. Good luck to Crunchy Grocer and a big kudos to them and their collaboration with Tenfold Creative on such a well executed brand!